For the most recent update on this topic, click here
By Jim Butler, Hotel Lawyer | Author of www.HotelLawBlog.com
29 November 2006
What do women really want? Women want more power . . . for their internet connections and their hair dryers!
Nancy Pelosi will soon be Speaker of the House, Senator Hillary Clinton and Secretary of State Condoleezza Rice are contenders for their respective parties' presidential nominations, and Oprah Winfrey has earned her way to Forbes' list of billionaires. 2006 is drawing to a close -- is anyone still asking what it is that women really want?
According to a number of studies, it's still a very good question -- particularly when considering that women consumers demonstrate a higher degree of loyalty and are willing to pay more for service and quality. Who wouldn't be interested in a sizeable market segment with those characteristics? Let's take a look at how important this question is and what answers the latest research provides.