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ADA Defense lawyer: Pool lift litigation proliferates. Why enterprise-wide compliance is the best solution.

Hotel Lawyers | Authors of www.HotelLawBlog.com
6 November 2013

ADA Defense lawyer: Pool lift litigation proliferates. Why enterprise-wide compliance is the best solution.

It has been almost a year since the Department of Justice’s ADA requirement for fixed or permanent pool lifts in “places of public accommodation” has been in effect. Now a fact (and cost) of doing business in the hospitality industry, many of our clients and friends in the industry are asking, “what’s the result of all this activity, what’s going on now?” Well, after all the lobbying, education, handwringing, headaches, counseling, and expense, we can say …. things went pretty much as predicted:

  • Many hotel owners complied with the requirements and were prompted to take a comprehensive look at all ADA requirements and bring their properties and procedures into enterprise-wide compliance.
  • Others are getting sued by serial plaintiffs, armed with a new reason to sue hotel owners under the ADA.

Marty Orlick, Chair of JMBM’s ADA Compliance and Defense Group and senior member of its Global Hospitality Group® has been helping hotels, restaurants, retailers, banks and other commercial properties bring their properties and operations into enterprise-wide ADA compliance for years. Here’s his report on what’s going on.

Pool Lifts Update:
Numerous lawsuits have been filed against hotel owners in California
Compliance and prevention surveys remain critical!

by
Martin H. Orlick | ADA Compliance and Defense Lawyer

Failure to install fixed pool lifts spawning ADA lawsuits

As we reported in January of this year, “The DOJ stunned both the hospitality industry and pool manufacturers when it proclaimed that only “fixed” or permanent pool lifts would comply with the new 2010 ADAAG Standards) to the extent “readily achievable.” (See ADA Defense Lawyer: Pool lift deadline of January 31, 2013 looms, but may be a diversion from enterprise-wide ADA compliance.)

The 2010 ADAAG Standards went into effect on March 21, 2012, but through the efforts of the American Hotel & Lodging Association and other industry organizations, the Department of Justice (DOJ) postponed the effective date for requiring fixed pool lifts to January 31, 2013.

Since January 31, 2013, a growing number of accessibility lawsuits against hotel owners and operators, alleging pool lift violations, have been threatened or filed in California by a single plaintiff living in Los Angeles County. Five such lawsuits were brought or threatened against Santa Monica, California hotel owners.

What is going on?

In each case, the same alleged physically disabled plaintiff visited a hotel and inquired about making a reservation. At that time, he also asked whether the hotel’s pool and spa had accessible pool lifts. If told the hotel lacked separate pool and spa lifts, the plaintiff (or the plaintiff’s retained investigator) visited the pool and spa to visually confirm the lifts were not available. Subsequently, the plaintiff threatened or filed lawsuits against the hotels claiming denial of full and equal access under the Americans with Disabilities Act (ADA). In addition to compelling the owners or operators to install compliant pool lifts, the lawsuits ask for attorneys’ fees, and minimum or actual damages under California’s Unruh Civil Rights Act and the Disabled Persons Act which laws are designed to prevent discrimination against persons with disabilities.

In California, serial plaintiffs and their lawyers have found these cookie-cutter lawsuits to be lucrative as plaintiffs can claim statutory damages, compensatory damages, treble damages and attorneys’ fees.

We expect to see the same in most other states were ADA lawsuit proliferate. For reference, the “Top 10″ for ADA lawsuits are (from most to less) California, Florida, New York, Texas, Pennsylvania, New Jersey, Ohio, Hawaii, North Carolina and Michigan.

Our advice: Investigate, solve the problem with a swift defense, then look at the big picture.

If you are faced with a pool lift lawsuit, you need to retain an experienced ADA lawyer that can take stock of the facts quickly and advise you as to whether you have a good defense. JMBM’s ADA Compliance and Defense lawyers believe that many of these lawsuits can be successfully defended. If you do not have a good defense, remediate the barrier to become compliant, and get out of the “shake down” without delay, to minimize costs and headaches.

Then step back and take a look at the big picture.

Preventative enterprise-wide ADA compliance

Pool lifts are just one element of ADA compliance and guest service excellence. The best approach to avoiding an ADA lawsuit is to conduct an ADA compliance and prevention survey of your business. The survey should include an assessment of the following:

  • Physical facilities — the brick and mortar
  • Written ADA policies, practices and procedures manual
  • Reservation system compliance with best practices
  • Website accessibility for blind and low-vision guests
  • Staff training and competency on using auxiliary aids and services for persons with disabilities (audio and visual)
  • Call center and operator training and compliance to accept the many types of Telecommunication Relay Services (TRS) used by deaf, hard of hearing and speech impaired guests and potential guests. (The U.S. Department of Justice has been particularly aggressive when it comes to enforcing hotel policies, practices and procedures regarding the effective use of TRS.)

Subpar performance on any one of these elements could mean trouble in an ADA suit.

The survey should be done under representation of an attorney, which will give the results of the survey protection under attorney-client privilege.

For more information on our enterprise-wide ADA compliance program, please contact us:

Jim Butler
Chairman, Global Hospitality Group®
jbutler@jmbm.com
(310) 201-3526
Marty Orlick
Senior Member, Global Hospitality Group®
Chairman, ADA Defense Team
morlick@jmbm.com
(415) 984-9667

Other ADA defense and compliance resources

You can access the full library of ADA materials on Hotel Law Blog by going to the home page, selecting the tab at the top that says “HOTEL LAW TOPICS”, and then clicking on “ADA Defense & Compliance” in the drop down menu . . . or by clicking here.

Below is a partial listing of articles by JMBM’s ADA Defense Lawyer team:

ADA Compliance and Defense Lawyer: Starwood Hotels and The Phoenician get an expensive (and unnecessary) lesson in ADA compliance. Who’s next?

A blast against frivolous, serial ADA lawsuits in striking the right balance

DOJ turnabout: Pool lift compliance deadline extended to May 15

ADA defense and compliance lawyer: More clarification or confusion on March 15 ADA standards?

GlobeSt.com interviews JMBM’s ADA Defense and Compliance Lawyers

ADA ALERT – A call to action before the March 15, 2012 ADA deadline

DOJ clarifies March 15, 2012 mandatory pool lift requirement! (Uh-oh!)

New ADA compliance standards for golf courses. What do they mean to you?

Quick! Can you pass this 3-question ADA pop quiz?

New ADA regulations kick in soon. Say goodbye to “grandfathering” under the ADA.

Updating Service Animal Policies of Your Hotel or Other “Place of Lodging”

How to handle an ADA lawsuit . . . and How not to do it

How a recent ADA case affects all hotels but particularly conference centers and meeting hotels

ADA Defense Lawyer Alert: Hilton’s ADA Settlement with the Department of Justice: Precedent-setting agreement delivers more than removing architectural barriers

ADA Defense Lawyer Alert: New Regulations Now in Effect

ADA defense lawyer: Implications of the latest ADA enforcement “sweeps” against hotels in Portland and San Francisco.

Department of Justice (DOJ) ADA enforcement “sweeps” hit the West Coast. What you need to know now.

When disabled hotel guests’ needs go beyond the norm for typical guests, what do hotel owners and managers have to do?

ADA Compliance is no longer an option. There is a “new sheriff” in town, and problem prevention costs a fraction of defense and compliance under a microscope.

ADA Sweeps by U.S. Department of Justice — Coming to a theater district or Hotel near you soon? How to get ready before it’s too late.

Defending ADA lawsuits. How your hotel website can make you a target for ADA lawsuits

MO.jpgMartin H. Orlick is one of the top ADA defense lawyers in the country, having helped clients defend more than 500 ADA cases. He is also is a senior member of the law firm’s Global Hospitality Group®, a partner in the real estate department, and a member of the American College of Real Estate Lawyers (ACREL). For more information about ADA compliance and defense, contact Marty Orlick at 415.984.9667 or morlick@jmbm.com.


This is Jim Butler, author of www.HotelLawBlog.com and hotel lawyer, signing off. We’ve done more than $60 billion of hotel transactions and have developed innovative solutions to unlock value from hotels. Who’s your hotel lawyer?


Our Perspective. We represent hotel lenders, owners and investors. We have helped our clients find business and legal solutions for more than $60 billion of hotel transactions, involving more than 1,300 properties all over the world. For more information, please contact Jim Butler at jbutler@jmbm.com or +1 (310) 201-3526.

Jim Butler is a founding partner of JMBM, and Chairman of its Global Hospitality Group® and Chinese Investment Group™. Jim is one of the top hospitality attorneys in the world. GOOGLE “hotel lawyer” and you will see why.

Jim and his team are more than “just” great hotel lawyers. They are also hospitality consultants and business advisors. They are deal makers. They can help find the right operator or capital provider. They know who to call and how to reach them.