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Meet the Money® Unveils “The LIIC Top 10” for 2025

Today at JMBM’s Meet the Money® national hotel finance conference, The Lodging Industry Investment Council (“LIIC”) released its much-anticipated LIIC Top Ten – the 2025 update of its an annual survey of investment sentiment survey.

LIIC — The lodging industry think tank

For the past 20 years, the members of the hotel industry’s preeminent think tank, “LIIC – The Lodging Industry Investment Council,” are annually surveyed to develop a list of the major hotel investment opportunities and challenges for the coming year. This exhaustive survey results in the LIIC Top Ten, a highly regarded profile of investment sentiment and attitudes for the lodging industry for the forthcoming 12 months. Altogether, the members of LIIC represent direct acquisition and disposition control of well over $60 billion of lodging real estate.

The hospitality industry’s leading influential investors, lenders, corporate real estate executives, REITs, public hotel companies, brokers and significant lodging equity sources are represented on the Council. LIIC serves as the leading industry think tank for the lodging real estate business.

Mike Cahill, LIIC co-chairman, produced this year’s survey. Mr. Cahill is CEO and Founder of HREC – Hospitality Real Estate Counselors, a leading international hotel and casino brokerage and advisory firm (24 offices nationwide) specializing in lodging property sales, debt financing and consulting. George Davis and Olivia Brenner, Associates in HREC’s Denver office, assisted throughout the process.

LIIC Top Ten

  1. Hotel Property Investment – Cautiously optimistic, business as usual; yet clouded by uncertainty of eventual impact of Trump Administration
  2. Greatest Four Threats to Your Hotel Investment
  3. Hotel Cap Rates and Transactions Market
  4. Hotel Debt Situation Improving
  5. Investors Still Want to Purchase Hotels
  6. What Do Lodging Investors Want?
  7. Hotel Buyers Finding Suitable Product
  8. Where to Buy a hotel
  9. Impact of Trump Tariffs
  10. Hotel Guestroom Demand

You can download the full presentation here.

About Meet the Money®

For over 30 years, Meet the Money® has created an energetic environment to forge relationships, negotiate deals, and gain an in-depth understanding of hotel investment and finance. Our national hotel conference attracts heavy hitters and offers an opportunity for productive, one-on-one networking with them

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