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Green Hotel Development — Going “Beyond LEED” with JMBM’s hotel attorneys

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25 May 2008
Going “Beyond LEED” in green hotel development. What do hospitality attorneys know about green hotel development, much less going “Beyond LEED”? Here at we have a rich library of articles on green hotel development. (Just go to the blog, search down the right hand side for “Topics” and then click on “Green Hotels.”). But as we now publish the DVDs from our recent conference on green hotels — which are free to all conference attendees — we thought many of our readers would like to see the major PowerPoint presentations from our high-powered speakers, so we have published them here for your benefit. You will not want to miss this series of important presentations!

Here is the full presentation from The Hotel Developers Conference 2008 of Kip Richardson, Director of Business Development, Ankrom Moisan Associated Architects — WITH speaker notes. Kip is truly one of our “go-to” resources for green hotel development. His presentation talks about LEED — the de facto green standard, but then goes beyond those standards into an exciting exciting new arena of Sustainable Design including current successes and development on mimicking nature. Kip Richardson, Director of Business Development, Ankrom Moisan Associated Architects. Kip can be reached at (503) 892-7138 or

Beyond LEED: The Future of Sustainable Design, from The Hotel Developers Conference and the hotel attorneys of JMBM’s Global Hospitality Group.

This is one of the best introductions to green building that we have seen, but if you already have a firm grip on that, skip to slide #35 on “The Future of Sustainable Design.” This is great stuff!

The summary below is my take on Kip’s slides. Apologies to him if I have not interpreted his slides or recalled his presentation correctly.

Is GREEN just a trend? No. It is a major cultural shift akin to the Renaissance or the Industrial Revolution.

Kip Richardson says that the change to green is more than a trend. It is a major human evolution comparable to the shift from the Middle Ages to the Renaissance or the advent of the Industrial Revolution as the world moved from an agrarian society to one marked by factories and manufacturing. Now we are moving from the Industrial Age to the Solar Age.

In primitive times, man lived in harmony with nature and held it in mystic awe.

Newton changed that. Man is separate from nature and therefore can control it. Once nature was seen as separate and soulless, it was acceptable for man to change it and exert dominion over it.

The Industrial Revolution marked this change. This term refers to developments that transformed Great Britain between 1750 and 1830, from a largely rural, agrarian population to a town-centered society engaged in the factory production of goods.

The movement to GREEN is a paradigm shift. It is changing the mindset from the Newtonian view of looking at the world as a machine, separate and apart from us, to living in a system in which we are an integral part.

Doubt this is a paradigm shift? It is the “G” lifestyle. It is intertwined with design, technology, knowledge, style, food, having fun and rethinking how we should live.

The future of sustainable design.

If you already know all the compelling basics of the shift to GREEN, then you should move to the second half of Kip’s presentation that deals with Sustainable Design. In essence, it covers:

LEED is a great benchmark (and the de facto standard), but it is just the starting point, and there is a world beyond it.

From LEED, one moves to Silver, Gold, Platinum and then on to the “Living Building” and Restorative Design.

LEED is good — designed to manage environmental impact of otherwise destructive development.

But going beyond LEED is the Living Building.

A Living Building:

• generates its own energy with renewable resources
• captures and treats rainwater on site
• uses resources efficiently and for maximum beauty
• generates no waste
• improves the ecosystem

Buildings have already been built that generate more energy than they consume and consume more waste than they produce.

There are building materials that actually eat smog (Richard Meier church in Rome with titanium dioxide particles in the cement).

We need to model our work on the greatest designer of all — nature.

Biomimicry (mimicking nature) suggests rethinking design to use self assembly, green chemistry that does not use heat, “beat and treat” technology, using carbon dioxide as a feedstock, and using structure or shape to create color without pigments.


Pigment-free color inspired by butterfly. The feathers, scales, and exoskeletons of iridescent birds, butterflies, and beetles have structural features that cause light to diffract and interfere in ways that amplify certain wavelengths. This creates brilliant colors to the viewer through the use of structure rather than the addition of a chemical pigment. Imagine, instead of painting a product, simply adding surface layers that play with light. Thin-film interference of this sort can create color that is 1) four times brighter than pigment, 2) never needs repainting, 3) avoids the toxic effects associated with pigment mining and synthesis. The first products from this research include Morphotex, a pigment-free fiber produced by Teijin (Japan), and a low-energy, sunlight-readable PDA screen from Qualcomm (USA).

Materials built on the model of mother of pearl from the Red Abalone, creating materials stronger than any high tech ceramics, using nano-laminate structure are already under development.

Spider web-like materials – 5 times stronger than steel, but flexible and made “at room temperature without chemicals, unlike the heat, beat and treat method common in industrial manufacturing.

Using the model of a tree for photosynthetic building.

Kip Richardson, Director of Business Development, Ankrom Moisan Associated Architects. Kip can be reached at (503) 892-7138 or

Below are two versions of Kip Richardson’s presentations at JMBM’s Hotel Developers Conference 2008. The first one is “just” the presentation slides (without Kip’s commentary). The second version has Kip’s comments displayed as part of the slide show.

Kip Richardson presentation on “Beyond LEED” (without presenter notes)

Read this doc on Scribd: Kip Richardson Beyond LEED

and . . .

Kip Richardson presentation on “Beyond LEED” (with presenter notes)

Read this doc on Scribd: Beyond LEED with notes for web

Thank you, Kip. Great work. Great presentation.

JMBM’s Hotel Developers Conference

For the past five years, the Global Hospitality Group® of Jeffer Mangels Butler and Marmaro LLP has presented The Hotel Developers Conference™. Each year, this high level conference focuses on a current, cutting-edge issues such as resort development, condo hotels, and hotel mixed-use. In 2008, the conference, supported by UNLV and the USGBC, Nevada chapter, was devoted solely to green hotel development, renovation and operation.

Some of the great presentations from this series by the hospitality lawyers at JMBM include the following:

* Hospitality Lawyer Talks with The Ambrose Collection’s Deirdre Wallace on Going Green with an Existing Building

* Compelling economics of green hotels by Gary Golla – going LEED Silver with a luxury hotel only costs 1/4% premium and provides 30% ROI plus 28% savings on energy, water and sewage for life of building.

* Saving money by going LEED Platinum by Kip Richardson
* How to get LEED certification and make it pay (harvesting all the incentives) by Lynn Simon
* Beyond LEED: The Future of Sustainable Design by Kip Richardson
* The Orchards — Green Case studies in green hotel development and renovation by Stefan Mühle
* Demystifying LEED by Howard Wolff
* EPA Energy Star and other resources available to hotels by Stuart Brodsky

And there are many more valuable articles at, particularly under the Topic of “Green Hotels.”

This is Jim Butler, author of and hotel lawyer, signing off. We’ve done more than $87 billion of hotel transactions and more than 100 hotel mixed-used deals in the last 5 years alone. Who’s your hotel lawyer?

Our Perspective. We represent developers, owners and lenders. We have helped our clients as business and legal advisors on more than $125 billion of hotel transactions, involving more than 4,700 properties all over the world. For more information, please contact Jim Butler at or 310.201.3526.

Jim Butler is one of the top hospitality attorneys in the world. GOOGLE “hotel lawyer” or “hotel mixed-use” or “condo hotel lawyer” and you will see why.

Jim devotes 100% of his practice to hospitality, representing hotel owners, developers and lenders. Jim leads JMBM’s Global Hospitality Group® — a team of 50 seasoned professionals with more than $87 billion of hotel transactional experience, involving more than 3,900 properties located around the globe. In the last 5 years alone, Jim and his team have assisted clients with more than 100 hotel mixed-use projects — frequently integrated with energizing lifestyle elements.

Jim and his team are more than “just” great hotel lawyers. They are also hospitality consultants and business advisors. They are deal makers. They can help find the right operator or capital provider. They know who to call and how to reach them.

Jim is frequently quoted as an expert on hotel issues by national and industry publications such as The New York Times, The Wall Street Journal, Los Angeles Times, Forbes, BusinessWeek, and Hotel Business. He is the Conference Chairman of The Hotel Developers Conference™ and Meet the Money®.

Contact him at or 310.201.3526. For his views on current industry issues, visit

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