27 July 2008
Hospitality Lawyer — Why we need to maintain the discipline to keep ADRs up! As hotel occupancy rates are tending to soften nationally, the data from Smith Travel Research (STR) tells us that the industry has continued to do well because average daily rates (ADRs) have continued to rise, particularly in the Top 25 markets, and in the market segments that STR calls Luxury, Upper Upscale, Upscale and Midscale without Food & Beverage.
But there is a new threat to industry profits looming on the horizon — something beyond pestilence, war, recession, and falling airline seat capacity, and this is within our own control if we will just behave rationally. Here’s the scoop from www.HotelLawBlog.com.